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Inovica Wins Contract with The Jewellery Lounge

Here at Inovica we are pleased to announce that we have won a contract with North East-based jewellery specialists, The Jewellery Lounge. The Jewellery Lounge approached Inovica to find out more about selling online in the hope of taking their own business down the ecommerce route. 
 
Having had extensive dealings with ecommerce, both when working with clients and in our own endeavours, we knew that the online jewellery market is a tough one. There is a lot of competition jostling for the top spots in the search engines in this area of expertise and a lot of choice for customers choosing to shop online.
 
We started on the project with The Jewellery Lounge with the task of creating both a main corporate site that would cover the entire range of products available. We also plan a number of smaller, focused sites that concentrate on a single category or brand in order to focus the traffic through niche channels. In using a micro-site approach to designing and building these websites for The Jewellery Lounge, we hope to help The Jewellery Lounge excel in their core product areas.
 
Come back to see the end result of the project and find out more about what The Jewellery Lounge has to offer when we launch the online face of their business.
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Posted by Emma, Thursday 22nd July 2010

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