Data mining is the process of extracting useful patterns from raw data. Commonly used throughout business to produce information on trends, to identify points of change or to establish repeat patterns and habits, data mining can offer a range of uses to suit commercial needs.

 

The increase in the capabilities of data mining has grown exponentially as computer technology has developed. We are now able to capture, store and analyse, in record time, more data than ever before. 

 

Inovica have developed a range of data mining services that can be tailored to meet the needs of your business, and the information that you would like to receive. Our main focus' thus far for clients have been:

 

 

Here we have created specific crawlers to filter through the internet looking for instances of a given brand. Depending on how wide or narrow you would like the search to be we can take into account as many sources as possible, or we can focus on mentions of a brand in particular forums or on facebook for example. We are able to gather this information and present it in a useful format, noting things like how many times a brand has been mentioned, where it has been mentioned and what the sentiment of the mentions were.

 

 

A number of clients have approached us to create price monitoring crawlers to mine for information about their top competitors. This data mining service brings back results on price changes and alterations on a comparative basis so that, if you sell the same or similar items, you are able to maintain your pricing structure so that you can remain competitive.

 

 

Aside from monitoring any price changes amongst your competitors, there are plenty of other things to keep an eye on that could give your business the edge it needs to succeed. Whether you want to know about new products that they have listed on their site, or the latest new releases about the company. Whether you want to know about special offers that they or running, or if they've taken on the biggest name in the industry, competitor monitoring can help.

 

If you want to find out more about data mining and the uses that we have developed for it, just get in touch!