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Telephone Inovica if you would like
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Client profile |
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Project Name: Nike
Alpha Project CD-ROM
Client: Nike UK |
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What was needed |
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Nike UK approached Inovica
for a solution that would introduce journalists to how
Nike develop their product range. They wanted a product
that would be visually engaging, easy to navigate and
that would immediately communicate the core messages to
the busy audience. |
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What we did |
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The CD, which had to fit into a
wider international campaign, combined distinctive elements
of Nike's own marketing images with Inovica's recognised
design and acclaimed functionality.
Core message
As soon as the presentation was launched it guides the
journalists through the five stages of Nike product development
– Explore, Inquire, Create, Test, Compete. This was
the core message that was to be communicated.
Products
We created a navigational design that makes it easy for
the journalist to browse the product range and to investigate
individual products in more detail. This includes 3-D
rotating products as well as being able to zoom and focus
on key technical details
Cross Platform
The nature of the audience meant that there was a requirement
for the CD-ROM to run on both Windows based machines as
well as on Macintosh machines
The entire CD, complete with over 100 screens was developed
from scratch in less than two months |
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The result |
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The CD was well received by both
the client was well as the target audience, delivering
information directly to the journalists own desktop. |
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